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On display at The Purple Rose Theatre from the collection of the DIA: a reproduction of Staunch Friends by William Frederick Yeames. Photo: Danna Segrest
DETROIT — As part of its 125th anniversary celebration, the Detroit Institute of Arts, in partnership with SM/ART Editions, presents Inside|Out, which takes 40 framed, life-size digital reproductions of art from its collection to the streets and parks of Wayne, Macomb, Oakland and Washtenaw counties.
DIA: Inside|Out aims to connect with audiences outside the museum walls, treating metro Detroit as a grand, open-air gallery. Each work is displayed in an ornate frame, accompanied by an information plaque. Some of the reproductions will be installed on walls and others on free-standing posts. They will remain on view through November.
"We are thrilled to be able to bring some of our most significant works of art to our local communities in the places where people do business and spend their leisure time," said Graham W. J. Beal, DIA director. "These are very high-quality reproductions, and we hope people will be surprised and pleased when they see them."
DIA: Inside|Out is one of several initiatives the museum is undertaking to celebrate its 125th anniversary. "One hundred twenty-five years is an important milestone for the DIA and its extended family, and to properly celebrate the occasion required something exceptionally fun and surprising," said Larry Baranski, DIA director of public programs. "The sites we approached immediately understood why temporarily installing large-scale replicas of old master paintings on landmark main streets and park settings was a perfectly natural way to reconnect with the legacy of the DIA's collections."
Beal said many of the businesses are excited to have these masterpieces displayed in their locations. "We are pleased to learn that some of the venues are already planning educational programs around 'their' works of art for school children and local citizens. We hope people are inspired to visit the museum to see the actual works of art."
Alan Ribant, managing director of The Purple Rose Theatre Company, is happy that the PRTC is one of the select 40 venues throughout Southeastern Michigan. "To collaborate with the DIA's 125th anniversary during PRTC's own 20th anniversary season is a wonderful way to celebrate great art here in Michigan."
Visitors to downtown Chelsea and the PRTC can now see a replica of William Frederick Yeames' Staunch Friends on display outside the theater's Park Street entrance.
The life-like replicas are produced on waterproof vinyl by SM/ART Editions, a local company specializing in large-scale vinyl reproductions for home and office decor. Marc Schwartz, owner of SM/ART Editions, is sponsoring the manufacture of the reproductions, and copies will be available for purchase at www.ArtDoneSmart.com.
Among the locations and works displayed are:
An interactive map of all 40 locations and works of art installed at each will be available at www.dia.org in mid-September.