EncoreMichigan kicks off ‘$5 & $10’ campaign 5/1-6/15
ANN ARBOR, Mich–EncoreMichigan is kicking off what will be an annual appeal to our readers and followers to raise a little money to help defray our ongoing costs.
Each May, we will run The 5 & 10 campaign. Those of us of a certain age remember the 5 & 10 store in our towns. There are still Ben Franklin “five and dime” stores in some small towns where Target has not established a store.
Why May? It’s the last month of our season, with June 1 beginning a new season. We will actually extend the campaign until June 15, and tie it into a podcast where we announce the 2019 Wilde Award nominees, to be followed the next morning with a post listing all the nominees.
In our case, we are asking for those who believe in the mission of Encore to cover and support the professional theatre community in Michigan to send us either $5 (the price of a frothy Starbucks drink) or $10 to us to help us.
What are our costs? Some of our reviewers get compensated for their time and efforts (some do it voluntarily). We have a freelancer who does most of the show posting, maintenance of the calendar, helps me stay up to date on our email, graphics as needed. We send even those reviewers who volunteer their time gas money a couple of times a year. Modest compensation for the Editor’s time for overall running of the site, reviewing almost 70 shows a year, planning for the Wilde Awards and more.
The need for EncoreMichigan has never been more clear. Mlive.com, the Detroit papers, The Lansing State Journal, and what we consider to be the mainstream or traditional media has largely turned its back on Michigan the arts except for a few bits a year. “It doesn’t click enough,” goes the refrain.
We will cover the theaters no matter how much the posts click.
Besides the website, we have a bi-weekly TheatreTalk segment on Michigan radio’s Stateside, and a weekly email newsletter to more than 3,000 subscribers. We have some advertiser support (Thank you!) but we need a bit more to cover costs.
You can go to PayPal and send your $5 or $10 to encoremediasales@gmail or you can go to our GoFundMe page.
For all those who have supported us in the past, and who will support us this time around, Thank you.